About The Client.

Lana Fiber is the brain child of Joanna Tec, a maker from Mexico City who now finds her home in Southern California. She hand spins her own yarn and then dyes the yard by hand using natural sources such as onions, black beans and avocados. Visit Lana Fiber online at www.lanafiber.co.

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01. Branding

For this project, Engage was asked to develop a logo that could be used on all marketing and packaging for the launch of this new business.

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02. Design

We were also tasked with developing the packaging for the Lana Fiber yarn and soaps. We will also be working with Lana to develop seasonal knitting and crocheting kits.

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03. Launch

We launched Lana Fiber in June 2016, first at the Maker’s Arcade event in San Diego, California in a booth collaboration with A Dutch Life. Next, we helped launch the Etsy account along with the website.